{"id":13461,"date":"2023-08-03T21:34:29","date_gmt":"2023-08-03T20:34:29","guid":{"rendered":"https:\/\/jonhorsman.com\/?page_id=13461"},"modified":"2023-09-05T21:30:46","modified_gmt":"2023-09-05T20:30:46","slug":"mit-digital-marketing-analytics","status":"publish","type":"page","link":"https:\/\/www.jonhorsman.com\/index.php\/mit-digital-marketing-analytics\/","title":{"rendered":"MIT Digital Marketing Analytics"},"content":{"rendered":"

Massachusetts Institute of Technology<\/h1>\n

Digital Marketing Analytics<\/a><\/h2>\n

Executive Certification Program<\/h4>\n

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 <\/p>\n

New digital technologies have fundamentally reshaped marketing theory and practice over the last decade and have led to a drastic shift in the quality and quantity of information we are able to store, access, and analyze. With this proliferation of data has come an increasing need for many businesses to better understand and react to various consumer patterns, as well as evolve the way they measure, plan, and implement their marketing activity. As such, there\u2019s been a growing demand for skilled marketing analysts who are equipped to ensure optimal return on investment (ROI) for marketing spend and to deliver valuable insights that drive better customer service.<\/p>\n

 <\/p>\n

Course Study:<\/h3>\n

MOD1 – UNDERSTANDING THE DIGITAL MARKETING CHANNEL MIX – Articulate the importance of integrating a variety of digital marketing channels to drive campaign success.<\/p>\n

MOD2 – IMPLEMENTING INTEGRATED DIGITAL MARKETING – Analyze the performance of an integrated marketing campaign using available digital marketing analytics tools.<\/p>\n

MOD3 – UNDERSTANDING PREDICTIVE ANALYTICS AND PREDICTIVE MODELING –\u00a0 Illustrate the value of predictive analytics in optimizing and integrating digital marketing campaigns.<\/p>\n

MOD4 – IMPLEMENTING PREDICTIVE ANALYTICS ACROSS CHANNELS – Implement predictive analytics techniques across digital marketing channels.<\/p>\n

MOD5 – OPTIMIZING RETURN ON INVESTMENT (ROI)\u00a0 – Recommend return on investment optimization strategies for digital marketing campaigns<\/p>\n

MOD6 – THE FUTURE OF INTEGRATED DIGITAL MARKETING: VIDEO, MOBILE AND AI – Complile a digital marketing plan for interpreted consumer data and research to feed back into efficient campaign optimization<\/p>\n

Ongoing Project – CREATE A DIGITAL MARKETING OPTIMIZATION PLAN<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Massachusetts Institute of Technology Digital Marketing Analytics Executive Certification Program   New digital […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-13461","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jonhorsman.com\/index.php\/wp-json\/wp\/v2\/pages\/13461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jonhorsman.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jonhorsman.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jonhorsman.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jonhorsman.com\/index.php\/wp-json\/wp\/v2\/comments?post=13461"}],"version-history":[{"count":0,"href":"https:\/\/www.jonhorsman.com\/index.php\/wp-json\/wp\/v2\/pages\/13461\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jonhorsman.com\/index.php\/wp-json\/wp\/v2\/media?parent=13461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}